“Strategic communicators focus on achieving intended outcomes, establishing mutual engagement, and expressing clear messages that have impact on individuals and groups.”


Strategic Communication at Work: The IMPACT Paradigm

Strategic Communication at Work provides a practical approach to engaging in all types of communication- one-on-one, small group, and large group- to achieve intended results. By using the IMPACT Paradigm, we can make informed decisions that will increase the effectiveness of our communication.

The first part of this book introduces the principles of the IMPACT Paradigm – Intending, Messaging, Presence, Attending, Connecting, Together – and explains the benefits of using one framework for all strategic communication. 

The second part illustrates how strategic communicators apply these principles and approach interactions with an impact mindset. 

The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into every day communication interactions.