Strategic Communication at Work: The IMPACT Paradigm by Diane Lennard


The Impact Paradigm—What It Is

All of us set out to communicate in ways that are relevant to the goals we want to achieve, but sometimes we face challenges along the way.

Ever been in any of these communication situations? 

  • Proposing a new plan - How can I gain agreement?
  • Speaking in a meeting - How can I express my thoughts clearly and succinctly?
  • Presenting to a new group of people - How can I get and hold the group’s attention?
  • Updating clients - How can I convey confidence and conviction in my ideas?
  • Negotiating a contract - How can I create a trusting relationship and achieve a great result?
  • Interviewing for a job - How can I connect with the interviewer and have a genuine conversation?
  • Networking - How can I come across as competent and valuable?
  • Delivering a keynote speech - How can I engage the entire audience?

Our success in these interactions depends on our ability to communicate effectively to achieve results. 

By applying certain basic principles, we can make informed decisions that will enhance the effectiveness and success of our strategic communication. We can be purposeful throughout an interaction, express our ideas congruently, and enhance our credibility. We can align what we think, say, and do. We can connect with others and engage in dynamic interactions. All of us can communicate with impact and get the results we want. 

Coaching Models: A Cultural Perspective by Diane Lennard


Chapter 1: Introduction to Coaching Model Development

There is now an abundant literature on coaching as a way to facilitate the learning and performance of clients, but little has been written about facilitating the learning and performance of coaches. Many of the books and articles describe effective coaching models but few recommend that coaches develop their own approach to coaching, based on their unique combination of strengths.

Whereas coaching helps clients, coaching models help coaches. Coaching is a dynamic interaction that facilitates the learning, development and performance of the person being coached. Coaching models facilitate the learning, development and performance of coaches. 

This chapter presents five basic ideas that are fundamental to understanding coaching models and their development:
1. Coaching models are tools for coaches. 
2. Cultural factors influence coaching beliefs and practices.
3. There is no one right way to coach. 
4. Coaches learn and coaching models evolve.
5. Start from where you are.


    “An excellent book for all coaches and coaches-in-training. Lennard provides a foundational overview of coaching approaches and learning theories to encourage coaches to create their own coaching models.” – R.A.
    “Diane Lennard's book underscores the perspective that developing a personalized model for coaching will enable more success for coaches and ultimately for clients. Her book gives you the opportunity to understand several theories behind coaching, and then allows you to reflect on your own paradigms and models through relevant exercises. The book is easy to navigate and I know I will turn to it time and again as I refine my own practice.” – D.M.
    “This book provides a unique perspective on examining the cultural frameworks which are in the background of any professional's viewpoint. More importantly, it helps the reader to analyze their experience and use this insight for the client's benefit. A wonderful and original addition.” M.S.
    "Dr. Lennard puts her considerable experiences coaching corporate clients into this practical guide on coaching models. She gives you an overview of existing coaching models in clear, straightforward language and then shares a perspective for creating your own coaching model. Dr. Lennard shares the evolution of her own very successful "Performance Coaching" model in the last section of the book--an illustrative and practical example. I found it inspiring and would recommend the book to anyone who wants to learn from an expert.” K.B

    "Diane Lennard's "Coaching Models: A Cultural Perspective" is a highly welcome addition to the literature. Business leaders, educators, and coaches of all stripes have much to learn from her clear and engaging text.” – F.B.